Highly-selective, High Relevance Link Building & Back Link Discovery, including back linking from authoritative .edu and .gov sites.
Try Our .Edu/.Gov Backlink Finder
Social Media Marketing for Lead Generation and Search Engine Optimization.
Wikis for SEO Content Development & Lead Generation. The power of the wiki is often underestimated among SEO professionals. But after a long, enlightening interview with a former Google engineer about the success of Wikipedia, our SEO department got right to the task of building our own Wiki to test our SEO hypotheses. We discovered that, for a plethora of reasons, Wikis are an excellent search marketing tool in the pro SEOs toolbox. We have employed wiki technology to generate prospects and leads for clients as well as produce Page 1 rankings for certain terms.
Sound Internet Market Research.To truly do Internet marketing right and to increase its clients' bottom line, an SEO firm must not only employ exhaustive keyword research to determine target markets, but also conduct thorough market research. Good SEO requires an in-depth study of demographic factors in order to identify our clients' target market. We offer sound market research data to our clients through sophisticated, pinpoint polling methods. (Browse our market research packages)
PPC: Actionable Keyword Research™.
The purpose of SEO is now moving away from "rankings for the sake of rankings and
(stinky) traffic" to "rankings for the sake of ...." Fill in the blank.
You guessed it: qualified leads. There's no point in ranking #1 for a term, getting
1 million (uninterested) visitors by virtue of that term, and getting no prospects (or leads)
to convert to new business. We must break out of the "old paradigm" of
"get-a-high-ranking-to-deliver-massive-(crappy)-traffic". Rather, we must start inching our way
towards the "New Web 3.0 paradigm": "get-a-high-CONVERTING-strategically-evaluated-ranking-to-deliver-QUALIFIED-LEADS."
Although Actionable Keyword Research™ (AKR) produces less traffic overall,
remember, it's not all about traffic. One million disinterested visitors still don't become customers.
On the other hand, 100 very interested visitors have a greater chance of becoming customers.
AKR, as opposed to traditional keyword research - produces higher conversion rates, leads and prospects.
SEO Public Relations.We know how to create PR campaigns
which not only deliver substantial traffic and visibility, but which also
produce Top 30 rankings for key terms. Though we are not unique in this,
we have discovered precisely how to marshall online news and media outlets
and combine this with best-practice SEO content development to
pinpoint your key market demographic and proliferate your brand throughout the SERPs.
(Don't believe me? Try out our free press release
submission application, O ye of little faith!)